We’re excited to congratulate NHL standout Matthew Knies and his representation, O2K Sports Management, on securing an exciting endorsement and equity partnership at the intersection of sports and technology.
Last week, Knies announced a new equity partnership with Helios Hockey, a cutting-edge sports technology startup that’s transforming how athletes train through real-time wearable performance tracking powered by artificial intelligence and machine learning. Helios leverages advanced data analytics to deliver personalized insights, helping players optimize performance, reduce injury risk, and elevate their game. In addition to serving as a brand ambassador, Knies is now an equity holder in the company—marking another significant step in his off-ice business endeavors and long-term brand-building efforts.
As a standout performer and emerging leader for the Toronto Maple Leafs, Knies collaboration and investment with Helios underscores his commitment to continuous improvement and his forward-thinking approach to career growth with the strategic insight and dedication of his management team at O2K Sports Management.
Learn more about the Matthew Knies partnership with Helios Hockey on the official announcement page.
About Us:
We serve as a trusted legal advisor to athletes, founders, emerging sports and technology companies, and high-net-worth individuals operating at the intersection of innovation and talent. We advise on complex corporate and venture capital transactions, commercial contracts, brand partnerships, and equity deals, with a deep understanding of the business and legal dynamics driving the sports, media, and tech sectors. Newman & Lickstein, LLP brings an incomparable level of expertise and collaborative efforts to help our clients seize new opportunities and protect their interests on and off the field.
