We’re proud to congratulate our client, Imane Anys, known to millions as Pokimane, on being named one of TIME’s 100 Most Influential Creators of 2025. This honor recognizes leading voices in the creator community who are shaping the future of media, entertainment, and digital culture.
Pokimane has long been a standout figure in the online world. With millions of followers across Twitch, YouTube, TikTok, and Instagram, she has built a global audience by blending gaming, commentary, and lifestyle content—all while remaining authentic and innovative. Her influence extends far beyond streaming: she’s the co-founder of OfflineTV, a talent collective and content house, and launched the talent management firm RTS in 2021 to help creators better navigate the business side of the industry.
Her inclusion in TIME’s list not only reflects her personal accomplishments but also signals the increasing importance of creators in today’s media landscape. As the lines between entertainment, entrepreneurship, and technology continue to blur, creators like Pokimane are at the forefront—redefining how content is made, monetized, and consumed.
At our firm, we’re fortunate to work with some of the most innovative individual talent and businesses in digital media, and we’re honored to support Pokimane as she continues to grow her brand and expand her impact. From business formation and intellectual property to talent agreements and brand partnerships, we’re proud to play a small part in helping creators build sustainable careers.
Congratulations again to Pokimane on this well-deserved recognition. We look forward to seeing what’s next.
About Us:
Newman & Lickstein, LLP is a leading law firm serving the entertainment, sports, interactive media, video games, and content creator industries. Our lawyers draw upon our expertise in business, technology, and intellectual property law to advise many of the world’s most popular streaming talent and content creators, gaming organizations, game developers, management firms, gaming brands, and a range of other technology-focused industries.
