We’re proud to share exciting news from our client, Gamer Supps Inc., a leading innovator in the energy supplement space. The company has officially announced that Jaren Smith, known to millions as SMii7Y, has joined as an investor and equity partner, strengthening Gamer Supps’ creator-led business model and long-standing commitment to the creator economy.
With over 13 million subscribers and 4.3 billion+ views across platforms, SMii7Y is one of the most recognized figures in online gaming and streaming. His partnership with Gamer Supps has already helped drive substantial growth through previous collaborations. Now, as an equity partner, SMii7Y is deepening his involvement and helping shape the brand’s future.
“I’m not just putting my name on the products—we’re building them together,” said SMii7Y. “Gamer Supps gets creators, and that’s why I’m all in.”
Gamer Supps stands apart in the energy drink market for its authentic, creator-first approach—a strategy that includes VTubers, streamers, artists, and content creators not just as partners, but as co-builders of the brand. With SMii7Y now joining the ownership circle, Gamer Supps continues to redefine how influencer partnerships evolve into lasting equity-driven relationships.
The brand also announced plans to release SMii7Y-branded flavors, merchandise, and limited-edition drops, as well as the launch of its first-ever canned energy drink—bringing its signature taste and formula to a wider audience in a ready-to-drink format.
At Newman & Lickstein, LLP we’re honored to support Gamer Supps as it scales its business, grows its community, and pioneers new models of brand-building with content creators at the core.
About Us:
Newman & Lickstein, LLP is a leading law firm serving the entertainment, sports, interactive media, video games, and content creator industries. Our lawyers draw upon our expertise in business, technology, and intellectual property law to advise many of the world’s most popular streaming talent and content creators, gaming organizations, game developers, management firms, gaming brands, and a range of other technology-focused industries.
